C/M/124. Extension of Nike Brand into Condom Market

The report is in a way a proposal of extension of the Nike brand into condoms Market. In order to do so, the report is providing the full rationale behind such suggestion in terms of solid theoretical base (on definition of brands, brand extension, line extension, B/W Method of brand marketing, brand delusion and so on). The researcher is also developing a slogan to head the marketing campaign of the proposed brand extension. The report is completed by critical conclusion, whether the initial proposition may have every success in the future and what further marketing efforts may be required to succeed. In addition, the report offer a number of appendixes, including such items as SWOT, PEST, Kapferers Brand Identity Prism, Marketing Mix, Porter, Marketing Research and detailed account of BW Method of Brand Marketing.