C/M/121. 3 year Marketing plan for Reiss Apparel shop - The International Perspective

The report is constructed within the frames of the classic marketing plan, featuring such areas as current marketing situation of Reiss, SWOT, Marketing strategy and objectives - Short (less than a year) and Long (up to 3 years), detailed account of branding strategies generally available and those to be considered by the company. Furthermore, assessment of key success factors and comprehensive application of the balanced-score card in regard to the long-term objectives are discussed. Finally, the report is concentrating on an option of going international (Reiss is the UK based company), carefully assessing the available theory and practical issues as well as financial aspects.