C/M/112. Promoting British university to Eats European countries

The paper develops an optimal marketing strategy for promoting a British University to East European countries. The importance of this topic has increased with the recent admission of East European countries into EU. The new countries create an interesting opportunity for British education establishments, which possess serious credential on the global educational market. The suggestions of strategy of formulation requirements are based on extensive secondary analysis and address such issues as positioning, marketing mix and market entry strategies.