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Other Papers on :Expedia

C/M/111. Expedia - service excellence

(2004, 1000 words)

The paper reviews the service marketing aspects in the context of online tourism service providers. The major focus of the paper is the evaluation of critical quality factors for e-tourism and what kind of imperatives is introduced. To this end the paper reviews the theoretical issues of service quality in tourism and creates a logical link between traditional tourism and e-tourism service quality. On the example of Expedia, which is one of the leading e-tourism players, the paper shows the way web-site and online transactions can become major quality evaluation attributes.



 
   
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