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Other Papers on :Branding

Other Papers on :Tourism Management

C/M/106. "Destination branding has become the basis for survival within a globally competitive marketplace". Discuss.

(2004, 1000 words)

The paper will discuss the statement that "destination branding has become the basis for survival within a globally competitive marketplace". At the beginning, the general importance of branding will be considered with the subsequent reference to destination branding issues. The paper will consider the importance of destination branding at different angles: within the changing conditions of global business environment and in the context of consumer behaviour and the determinants of destination choice.
 
   
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