C/MD/42. Role of Gossip in Social Communication

The paper examines the functions of gossip as a means of social interaction reviewing academic studies on gossip and discussing various forms of gossip, i.e. gossip at workplace, gossip in males and females, urban and rural gossip, etc. The role of gossip in information dissemination is evaluated comparing it to broadcasting; the attractiveness of gossip is argued highlighting its positive and negative effects.