C/MD/26. Strategies CBBC & Nickelodeon

The report is aimed at presenting an analysis of the production and resource allocation strategies employed by CBBC and Nickelodeon, two of the channels competing for children viewers in the UK. The paper looks at the strategies employed by differing publicly owned and privately owned channels. The paper has there main sections, firstly it deals with main factors which affect the programming strategies of these channels; secondly it analyzes the factors that affect budget; and lastly it looks at the decision making process employed by the companies. The report has a mix of theory and practice from the strategic management domain.