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Other Papers on :Media

C/MD/19. The impact of media on globalisation and individualisation

(2006, 3200 words)

The present essay highlights the role of media in the processes of globalisation and individualisation. The discussion starts with defining the process of globalisation and showing its potential influence of various levels of individualisation of a particular society. The discussion reviews macro, meso and micro levels. The specific attention is paid to the role of media in the interrelation of these processes. The review shows the way media might affect various social actors and facilitate the process of attitude and value system shaping on the individual level.



 
   
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