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Other Papers on :Corporate Strategy: Case Studies

Other Papers on :Google

Other Papers on :HR Strategy & Practice

C/HR/258. Strategic HRM at Google

(2008, 4600 words)

The paper analyses how Google has been able to align its strategic human resource management (SHRM) policies and practices with its corporate strategy in order to achieve competitive advantages in its markets. Literature is reviewed on corporate strategy and SHRM to show how firms adopt different approaches and how it affects their performance. The theory is applied to the case of Google, which is renowned for its proactive approach to SHRM, enabling the company to innovate at a very rapid pace.
 
   
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