C/HR/232. Importance HRM Practices in Organisation Strategy: Case Study of British Airways
(2007, 2500 words)
The paper reports on British Airways (BA) reviewing their growth over the past decades, identifying the main external factors that have exerted pressure on the company, and discussing the ways to attract an effective workforce to BA. The issues of psychological contract are addressed; the features of a learning organisation are described with reference to BA.
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