C/HR/165. Master's Dissertation. Measuring and Understanding Employee Brand Loyalty

This dissertation examined the concept of employee brand loyalty and its drivers: trust, perceptions of service quality, organizational commitment, and intellectual benchmarks of buy-in and employee satisfaction. In so doing, it focused on an individual firm in which it tested a 54 item questionnaire designed by the researcher and then used the final research instrument to analyse employee brand loyalty levels using both descriptive and inferential statistical analysis. This dissertation would be useful for anyone interested in the concept of employee brand loyalty or a robust research design.