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Other Papers on :Tesco

Other Papers on :Human Resource Strategy

Other Papers on :Knowledge Management

Other Papers on :Relationship Marketing

C/HR/140. Relationship marketing at Tesco and the application of knowledge management and strategic human resource management

(2007, 4500 words)

This paper critically reviews the relationship marketing, knowledge management and strategic human resource management literatures in order to assess the marketing strategy of Tesco. First, these three literatures are critiqued. Next, Tesco's associated learning is discussed, together with the implications that an understanding of these literature areas have had on the company's marketing strategy.
 
   
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