C/F/54. Framing

Framing can be seen everywhere nowadays. The most obvious example is advertising. In a market of exogenous goods such as washing detergents, the customers are convinced that the difference of using one, then any other, will be substantial. Framing is commonly used as a tool by some investment institutions too. The way the outcome is phrased to the investor, based on the findings that the value of loss is greater then the value of gain, may influence the final decision of the investor. This work suggests a design of how the "framing" effect can be used in the financial markets.