The paper offers two studies: first, it calculates the total firm value of DCom at the end of year 2000 using the free cash flows to the firm (FCFF) model, and arguing whether this value is appropriate to assess the value that DCom should contribute to the market price of Jones Group equity. The limitations of two-stage DDM and FCFE models are identified and compared. Second, the paper estimates the regression equation proceeding from the data on real gross product, labour input and real capital input in the engineering sector for the years 1992-2006.