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Other Papers on :B2C Internet Marketing

Other Papers on :Tertiary (higher, further) Education

C/EI/63. Developing e-marketing strategy for business school courses

(2008, 2000 words)

The paper examines the competitive environment for business courses in the UK and evaluates Anglia Ruskin University's position for business course studies. The benefits of online marketing over traditional marketing are outlined; an e-marketing strategy for the business school is developed to increase its traffic; the objectives for the marketing initiatives are set drawing an expense budget for the following six months.
 
   
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