C/EI/60. Dissertation. Will high street survive the e-commerce onslaught?

The dissertation investigates the impacts of the e-commerce on traditional retailing with the focus on Business to Consumer (B2C) retail. The review of literature touches on the features of traditional and electronic commerce highlighting their advantages and disadvantages. Research methods and approaches are described indicating the methodology used in the study, i.e. quantitative and qualitative analysis based on secondary and primary data collected through a structured questionnaire. Conclusions are made about consumer preferences in choosing online and traditional shopping.