C/EI/59. Factors affecting adoption of full track wireless downloading in United Kingdom
(2008, 4400 words)
The paper investigates and critically evaluates the factors affecting the adoption of full track wireless downloading (FTWD) via mobile phones in the UK. Recent technological innovations for accessing music online are described focusing on the FTWD of music via mobile. A study is conducted using primary methods of data collection through questionnaires to identify why people are not taking advantage of the technology available for FTWD music directly onto their mobile phones. Recommendations are suggested about advertising and optimising the service.
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