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Other Papers on :RyanAir

Other Papers on :E-businesses

C/EI/50. Electronic Business: Case Study of RyanAir

(2007, 2000 words)

The paper examines the impact of technology on business performance focusing on RyanAir European low-cost airline leader as a case study. The analysis indicates that the success of RyanAir comes from the use of web-technology and the Internet, which allows cutting cost on operational management. SWOT and Porter's five forces analysis of the company is conducted. Recommendations are provided to pursue competitive advantage in the sector for RyanAir.
 
   
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