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Other Papers on :B2C Internet Marketing

C/EI/44. Issues in B2C E-Marketing

(2007, 2400 words)

This paper discusses various issues raised by the digital marketing for a Business to Consumer (B2C) Company. These include the technological, sociological, cultural, legal and political aspects of the topic. Data is gathered from the existing literature using the library and electronic academic databases. The study shows that the e-marketing is a multidimensional process that requires the knowledge of marketing principles and understanding of these contextual issues.



 
   
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