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Other Papers on :B2C Internet Marketing

C/EI/43. Digital Marketing for a Business to Consumer Organization

(2007, 2500 words)

This study investigates the process and strategy development in digital marketing environment of business-to-consumer companies. The study also examines the scope of digital marketing. It emphasizes the effects of digital marketing on social and ethical issues. The impacts of technology to the marketing mix the Four Ps model of business-to-consumer firms in digital marketing practice.
 
   
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