C/EI/42. E-Tailing: Its impact on retailers and customers

This paper discusses e-tailing and its impact on retail businesses. It examines 'Customer Relationship Building Model' and Digital Marketing Cycle Model and relates them to real business situations. It looks at how the clothing retailers have adopted to the changing information systems in today's business environment. The paper examines the advantages of e-tailing to both customers and retailers. Online business issues and how they affect customers' confidence are highlighted. It also analyses e-tailing issues facing retailers. The paper outlines measures being taken by online businesses to tackle security breaches and Internet crime. The future of e-tailing is also highlighted.