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Other Papers on :E-businesses

C/EI/41. On-line DVD Rental Venture in Australia

(2007, 1880 words)

This paper examines on-line DVD rental business in Australia. It assesses the viability of a private equity group which is planning to invest in on-line DVD rental business. The paper examines the costs and benefits of the investment. It identifies the current market trends and likely developments in the DVD market in Australia. It also analyses the DVD and movie industry competitiveness through PEST model. The top ten movies in Australia are also identified. The paper highlights the first year marketing strategy for the new venture and offers recommendations.
 
   
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