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Other Papers on :E-Business and Internet Marketing

C/EI/37. Proposal: Use of E-Business for Pharmaceutical Marketing in China

(2007, 3500 words)

This proposal analyses the Use of E-Business for Pharmaceutical Marketing in China. The basic research question is to provide a comparative analysis before and after introduction of e-business in pharmaceutical company's supply chain management operating in China. The document holds an in-depth literature review, methodology, objectives and time-line for the proposed project. The proposal falls in the category of information systems and their uses in establishing a competitive advantage.



 
   
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