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Other Papers on :E-Business and Internet Marketing

Other Papers on :Marketing Dissertations

C/EI/27. Master's Dissertation. Website Design and Customer Satisfaction: A Comparative Study between E*TRADE and Ameritrade

(2007, 12 500 words)

This dissertation examined the relationship between website design and customer satisfaction levels in two Internet brokerage companies. Customer satisfaction is a key tenet of customer loyalty. In an online environment, website design becomes one of the central mediating factors determining customer satisfaction levels. This dissertation used a questionnaire and quantitative research methods to investigate the differences in customer responses from both companies along various dimensions of website design and customer satisfaction.



 
   
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