C/EI/26. Trust and E-Commerce

E-commerce in the past five years has experienced a tremendous growth and with the internet penetration rate still not at its peak, the e-tailing business still hasn’t reached its zenith. The paper identifies ‘trust’ as a crucial factor to promote shopping online and is an attempt to identify the extent to which consumers’ trust online shopping. The paper begins with a brief overview the concept of trust and then provides one of the well accept models of EC-trust relationship. The paper then develops the research question and hypothesis before diving into a critical literature review of the papers outlining the studies on the same lines.