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Other Papers on :EasyJet

Other Papers on :E-businesses

C/EI/24. EasyJet E-Commerce Strategy

(2006, 3500 words)

The report is aimed at investigating the e-commerce strategy adopted by EasyJet, one of the prominent low-cost and no-frills European Airline. The report has been sectioned into introduction, organizational context, industry analysis, company analysis, description of e-commerce strategy, assessment of e-commerce strategy and recommendations. Models like PEST, Porter’s Five Forces and SWOT have been used in order to provide an in depth analysis of the research under consideration.



 
   
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