C/EI/23. E-Business Techniques

The report has been divided into two major portions, the first section deals with the new business models that have been brought about due to digital revolution, while the second one deals with the designing of communication strategy for a restaurant. The first section uses an exploratory approach towards tendering via reverse auction, affiliate marketing and bartering online. The concepts have been explained along with their particular implementation. The section has also provided examples of organizations that have successfully adopted these new business models driven by digital technology. The second section deals with the designing of a communication strategy for a restaurant located in south west London and uses the framework of Chris Fills to achieve this objective.