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Other Papers on :French Connection and FCUK

Other Papers on :Burberry

Other Papers on :E-businesses

C/EI/16. FCUK and Burberry, the e-business analysis

(2005, 1200 words)

This paper examines the e-business of FCUK and Burberry e-engines. The core capabilities, web pages design have been discussed. The web sites pitfalls were examined in details in terms of speed, environment, convenience, privacy, security, access and availability, reputation, trading policy, advertising, and customer involvement. The paper concludes with giving recommendations for the business performance improvement.
 
   
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