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Other Papers on :General E-Commerce

C/EI/12. Benefits of Establishing Corporate Web Site

(2004, 1500 words)

The report focuses on assessment of potential benefits and opportunities for a company as the result of establishment of corporate web site and engagement in e-commerce. The paper is of a rather general nature due to not mentioning any specific company or nature of business, nevertheless, it goes into many minor details relevant for any web site or type of business as well as cites many practical examples or methods. The research is also concerned with marketing of a web site and marketing on the Internet in general.



 
   
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