The dissertation investigates the marketing of education in the UK from the perspective of social science providing a review of literature on the concepts of market system, education system, the system of social policy in the UK, the concept of 'marketisation', the social history of the British education after WW2, etc. The methods of qualitative research are used on the basis of secondary data analysis comparing two periods of the UK social history, i.e. 1944-56 and 2000-2008. Conclusions are made about the changes in the education system across these periods and the driving forces behind these changes.