C/B/993. Corporate social responsibility in US Car Industry
(2008, 2300 words)
The paper considers the concept of corporate social responsibility (CSR) highlighting its merits and demerits for companies. A case study of the US car industry is provided with a focus on sports utility cars, i.e. SUVs, The actions taken by various manufactures are evaluated in the light of the Carroll pyramid model, triple bottom line and Friedman's argument. A strategy is recommended for the US car manufacturers.
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