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Other Papers on :Strategic Analysis

Other Papers on :VSM Group AB

C/B/992. Strategic analysis of Viking Sewing Machines

(2008, 2200 words)

The paper examines the strategic directions of Viking Sewing Machines, one of the world's leading sewing machine companies. Strategic directions of VSM are analysed using the models of SWOT, SFA, and Porter's intensive growth strategies. Future strategic directions are discussed suggesting recommendations to VSM management.



 
   
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