C/B/97. Business Report on Air-Conditioning market, UK

Aircon is an air-conditioning equipment manufacturer based in India. The company committed to growth and has identified the UK as a potential market. Aircon's owners have commissioned you to analyse the UK environment, with particular regard to factors that may encourage or constrain the use of domestic air-conditioning equipment, and make appropriate recommendations. The report consists of three sections. The first section of the report speculates around choices available to the researcher in selecting the research approach and strategy, followed by the analysis of rational for choosing particular ones as most relevant to the initial requirements. The second section talks about PESTEL analysis of the air-conditioning and treatment market outlining the important factors for the Aircon future decision-making, highlighting a number of critical market and industry characteristics. At last, the report suggests the wisest decision, which should be considered by the Aircon's management, fully explaining the rational for such recommendation.