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Other Papers on :Corporate Strategy: Theoretical Aspects

C/B/951. Perspective on Corporate Strategy

(2008, 1500 words)

The paper provides critical analysis of the journal article by C. Markides, 'What is strategy and how do you know if you have one?' Summarising the author's idea of strategy, discussing the elements of organisational environment and their importance in implementing a successful strategy, and analysing how a company can make itself unique in the competitive environment.
 
   
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