C/B/94. Global news industry analysis. Analysis of strategies of BBC and BSkyB

The report is assessing the global news networks in particular focusing on UK market, illustrated by BBC and BSkyB as ones of the most powerful and important players of the international arena. The report provides some analysis of the both companies in terms of their past and current position as well as future prospects, followed by concentrating on the three main areas such as: industry analysis (Porters 5 + 1Forces and Spectrum of Industry Structures), dominance strategy (achieving and sustaining competitive strategy and Porter's 3 generic strategies) and challenger strategy (assessing industry rivals and defining the most successful one).