C/B/936. SWOT, PESTEL and Porter's 5 Forces analyses of Marks & Spencer

This paper looks at Marks & Spencer (M&S), one of the UK leading retailers and a very successful brand. It examines the environment in which M&S is operating with the help of the PESTEL analysis and then goes on to scrutinise the attractiveness and competitiveness of the retailing industry in the United Kingdom (Porter's Five Forces analysis). Finally, a SWOT analysis is undertaken to highlight the company's strengths and weaknesses and to reveal any opportunities it can capitalise on and threats it may encounter in the process of further development (SWOT).