C/B/935. Dissertation. Influence of corporate social responsibility on company's reputation and image

The dissertation investigates the concept of social corporate responsibility (CSR) presenting its definitions and reviewing literature on the relationship between corporate reputation and CSR, corporate image management, the influence of image on consumer attitudes towards the company, etc. CSR issues are discussed in the context of the UK hospitality industry. Research approaches are based on secondary data and primary data obtained through structured questionnaires and interviews. Conclusions are made about the optimal relation between the customers' CSR beliefs and the manager's anticipation of these beliefs. The importance of CSR for today's' enterprises is highlighted.