C/B/934. Proposal: Brand Building and Loyalty for Multinational Corporations

The scope of this research is to investigate the dynamics of brand loyalty and brand building for multi-national corporations in emerging economies. The proposal includes an initial review of literature surrounding debate on localization and standardization of brand building and loyalty within multinationals; methodology comprising case studies, secondary data, and semi structured interviews; research ethics; techniques for data analysis; and potential outcomes. Dissertation matching this proposal is also available on our website under the name: C/B/932. Dissertation. Brand Building and Loyalty in Emerging Economies for Multinational Companies