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Other Papers on :Corporate Strategy: Case Studies

Other Papers on :Internationalization

Other Papers on :Black and Decker

C/B/902. Internationalisation strategy of Black & Decker

(2008, 3300 words)

The paper examines the internationalisation strategy of Black & Decker (B&D), the US manufacturer and marketer of power tools and accessories. Theoretical approaches to entering foreign markets are reviewed with references to B&D practices; the structure and the HRM strategies of the company are analysed suggesting recommendations about their development.
 
   
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