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Other Papers on :Expedia

Other Papers on :Services marketing

C/B/89. Analysis of Expedia.com in the context of service marketing

(2003, 3600 words)

Present paper reviews the service marketing environment of the leading global e-tourism player Expedia. The distinguishing features of service business environment are identified with particular focus on service concepts, service delivery and consumption process, demand and capacity management, servicescape and relationship building activities. The paper provided analysis within present service marketing theoretical framework with identification and discussion of relevant service marketing improvement activities.



 
   
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