C/B/887. Proposal. easyJet, Low-cost Airline in 21st Century: Contribution of Core Competencies in the Success of Low-cost Airlines

The paper is a research proposal into the contribution of core competencies (CC) to the success of low-cost airlines, particularly, easyJet. The background and the academic context of the research are presented highlighting the CC of easyJet and low-cost airlines. Research objectives are outlined; research approaches, design and methods of data collection are described; the issues of the validity and ethics of the study are considered; the timetable and resources are defined.