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C/B/883. Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage

(2008, 1900 words)

This proposal puts forward the case to examine how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, the dissertation proposal focuses on examining a number of TNCs, including Amazon, Motorola, Nokia, Sony Ericsson, and Toyota, across a wide number of international markets. Dissertation matching this proposal is also available on our website under the name: C/B/881. Dissertation. Innovation and Knowledge Management as a Source of Competitive Advantage.
 
   
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