C/B/871. Proposal. Investigation of customer loyalty: comparison of Nigerian and UK mobile phone consumers
(2007, 1700 words)
The paper proposes to examine customer loyalty in cross-cultural context. A review of academic literature is presented covering the theory of customer loyalty, relationship marketing and service quality with the focus on the mobile telecommunications market. The paper proposes to investigate the antecedents of customer loyalty for Nigerian and UK mobile phone subscribers.
If you are ever dissatisfied with the services we
provide, we will try our very best to put the matter right. However, due to the nature of the products that are offered for
sale on this website, we have strict "no refund" policy.
All papers are for research and reference
purposes only! Copyright 2002-2008 Papers4You.Com All Rights Reserved.
Papers For You; Mile End Rd; London E1 4AQ UK