C/B/858. Can 'Dell Model' be deployed successfully in China?

The report presents a study of global business management based on the strategic replication of the 'Dell Model' in China by PC manufacturer Dell. Focusing on the competitive advantages afforded to Dell by its direct-to-consumer business strategy, the report considers whether it is a viable approach for establishing and sustaining growth in the Chinese market in spite of the company's recent failures. PEST and Porter's Five Forces analysis of the Chinese environment and the PC industry is used to assess the strategic fit of the Dell Model in China. Dell's reactions to their problems in China are explored and the full implications for the Dell Model are appraised. Conclusions are drawn on whether the model will lead to future success for Dell in China.