C/B/839. SLEPT Analysis: US based company's expansion into China
(2007, 2600 words)
The paper examines the key environmental forces that impact on a US based firm expanding into China. The analysis is carried out using the SLEPT (Social, Legal, Economic, Political and Technological) framework and is conducted with particular emphasis on Information Technology (IT). The opportunities and threats presented by the SLEPT factors are identified and recommendations are made on how the company can adequately mitigate any challenges and capitalise on valuable opportunities in their proposed entry programme.
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