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Other Papers on :Corporate Strategy: Theoretical Aspects

C/B/832. Approaches to developing corporate strategy and the modern business world

(2007, 2800 words)

The paper presents a critical evaluation of different approaches to developing a corporate strategy in the dynamic business environment. The theories examined include the Prescriptive or 'Design' school of thought, Mintzberg's Emergent or 'Process' approach and a more recent view of Logical Incrementalism advocated by Quinn. Conclusions are made as to whether one method can be demonstrated as the 'best' method of strategy development for today's businesses.
 
   
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