C/B/81. Development of Strategic Improvement for Coca-Cola
(2003, 2200 words)
Present paper develops strategic plan of actions, designed to maintain the company's sustainable competitive advantage. The environmental scanning is undertaken within such analytical tools as PEST analysis, SWOT analysis, and Porter's five forces model. The corporate, business and operation level perspective are reviewed. The findings are used to define three major areas of strategic improvements as: further international expansion, focus on the development of non-carbonate brands and the marketing and corporate activities
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