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Other Papers on :Lastminute.com

Other Papers on :EC Models and Applications

C/B/80. Analysis of the Business model of Lastminute.com

(2003, 1600 words)

The present paper reviews the company's business model to identify the major competitive advantages that enable the company to differentiate from the competitors and generate profit. The paper identifies the customer value proposition, describes the company's revenue model and reflects on the specific characteristics of the business environment. Finally, the analysis of the company's competitive advantages and market strategy is introduced.
 
   
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