C/B/808. Proposal. How Electronic Business Affects Small- and Medium-Sized Firms

This study aims to examine the issues raised by digital marketing, focusing on the impact of electronic business on the business operations of small and medium-sized firms. The data used in this research was obtained by performing a focus-group interview with eight managers of small and medium-sized firms. It can be assumed that small and medium-sized firms employ the use of technology and electronic marketing because of faster business operation management, low-cost operation and competitive advantage. Dissertation matching this proposal is also available on our website under the name: C/B/806. Dissertation. How does e-commerce and e-business affect small and medium businesses?