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Other Papers on :Consumer Behaviour

Other Papers on :Branding

C/B/805. Proposal. How Does Branding Affect Consumer Purchasing Decisions?

(2008, 1500 words)

The aim of this proposal is to find out how brand affects the consumer's buying decision and the factors that affect perception and attitude towards brand which will lead to a purchasing decision. It can be assumed that brand can influence customers to buy branded products to some extent. This study plans to use a questionnaire to study the relationship between demographic profile and branded buying behaviour. Dissertation matching this proposal is also available on our website under the name: C/B/803. Dissertation. How Does Branding Affect Consumer Purchasing Decisions?
 
   
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